This post is dedicated to helping you small and local business out there, by discussing these terms, Offline and Online Marketing, as both do exist, and everyone has its advantages, but writing Offline vs. Online Marketing intends to show you the advantage the one has over the other, and if both are to be undertaken, which to focus more.
Offline vs. Online Marketing, the terms
Both Online and Offline Marketing are potential to our business, Offline marketing being regarded as traditional marketing, as since marketing inception, its channels and strategies have been in use. Online marketing just emerged in internet age; hence online marketing is a result of technological advancement, which is always development from the raw/low.
Offline vs. Online Marketing channels and strategies
Both offline and online marketing have marketing channels and strategies. Some of the channels mostly used are;
Offline Marketing Online Marketing
Television Search Engine Optimization
Billboards Content Marketing
Magazines Social Media Marketing
Newspapers E-mail marketing
Guys now we have seen mostly used channels in both Strategies, now let’s focus on the advantages that every strategy has to offer to our business. The advantages every marketer should get, whether is online or offline.
Cost Effective Solution, offline vs. online marketing
Guys as we all understand, we always work under strict budget, hence looking for cost effective solution is our priority. Now let’s look which is coast effective strategy, offline vs. online marketing.
One of the reasons why many people and business have chosen online marketing over offline marketing is its cost effective, which gives the user flexibility and better budget management. Look, as every business that needs to be online has to have a website, search engine optimization which will assure us the higher ranking in search results is almost free of charge if the business owners are ready to learn compared to TV commercials, radio or feature in a newspaper.
But again, if you are taking internet advertising, like the one from google, Pay per Click, will save you money than the one you can promote on TV and you can’t monitor the actual lead or conversion.
Result Monitoring, Offline vs. Online marketing
Guys now let’s look which strategy is direct to results, and which one whose results can be monitored. Online marketing is more result oriented guys, as when you take action in search engine optimization, you will observe the increase of traffic and the ranking of your website. Features like Google Analytics in Google ads also will show you the real analysis of your online advertising campaign.
You cannot compare this to Newspapers for example, as someone can buy it, but not look at any advertisement, and whether he does, you can’t monitor if any action followed.
Action Oriented, offline vs. online marketing
Guys look at another wonderful but interesting fact about these strategies. When you place your ad on TV, Radio or Newspapers, your business will lay behind those who promote online.
As when something is on internet, after its impression to the potential customer, the following action may be clicking through the link, and possibly the successful lead, if they make purchase. Now think, what about offline?
Measurability vs. supposition, offline vs. online marketing
Look at another interesting comparison between offline and online marketing. When we market online, its measurable guys, as you can understand the real figures concerning, the daily visits, time spent, pages visited and actions, and if you are paying for clicks in Google ads, you will measure the clicks and conversion it brings to your website.
But It’s all about supposition when we market offline. You place your ad on TV or Radio; you can’t estimate the number of views or listeners. You just have to assume it will make effects to your business.
Long Term Effect, Offline vs Online marketing
When you market your business online, there is an added advantage of long term exposure, and long term effects to your business. Look, your website when is full optimized, it will rank higher in search engine, and only you will have to produce regular relevant posts to the search engine and customers, and you will be there for a long time.
Also look, it’s possible for any internet user to search for information that was posted some years back, that means your business can be found online easily than it can be offline, let say if your business is advertised on TV, you stop paying, your airtime stops and the impression stops.
Local business owners, in this post we wanted to highlight to you the advantages of online marketing over offline marketing. It’s our hope that this post makes you more eager to take action and your business may dominate the internet.